Ginny Bishop Consulting + Jefferson Center for Mental Health : Innovation Partners

Background

For over 66 years, Jefferson Center has delivered critical, community-focused services, including substance use services and behavioral health expertise, reaching over 34,000 people each year. They have remained a beacon of hope for individuals and families in the Jefferson, Gilpin, and Clear Creek counties in Colorado.

Challenge

Jefferson Center sought out the expertise of Ginny Bishop Consulting to revitalize their 2023 Colorado Gives Day & End of Year Campaign. The goal was to boost donor engagement and fundraising while simultaneously connecting individuals to mental health services.

Solution

Ginny Bishop Consulting worked with Jefferson Center to revitalize their 2023 Colorado Gives Day & End of Year Campaign, achieving over 54% of the total fundraising goal and empowering 175 individuals to take their vital first step in their mental wellness journey by booking appointments for care. This innovative campaign fused fundraising with critical behavioral health services, redefining online giving by linking it to societal impact.

This approach exceeded fundraising goals and, more importantly, empowered 175 individuals to take the first step toward care that day. By substantially increasing access to essential services, the campaign aligned giving efforts with meaningful outcomes that directly served the mission and those in need.