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Power in Numbers

54%

Increased giving by 54% from 2022

39%

Increase in individual giving

30%

Increase in total number of donors

76%

click-through rate to schedule a mental health appointment

25%

Increase in donor retention

Colorado Gives Day - Jefferson Center for Mental Health

How Ginny Bishop Consulting partnered with Jefferson Center for Mental Health to revitalize their 2023 Colorado Gives Day & End of Year Campaign.

Ginny Bishop Consulting + Jefferson Center for Mental Health : Innovation Partners



Background

For over 66 years, Jefferson Center has delivered critical, community-focused services, including substance use services and behavioral health expertise, reaching over 34,000 people each year. They have remained a beacon of hope for individuals and families in the Jefferson, Gilpin, and Clear Creek counties in Colorado.


Challenge

Jefferson Center sought out the expertise of Ginny Bishop Consulting to revitalize their 2023 Colorado Gives Day & End of Year Campaign. The goal was to boost donor engagement and fundraising  while simultaneously connecting individuals to mental health services.



Solution

Ginny Bishop Consulting introduced a groundbreaking perspective on online fundraising, one that fosters a relationship between fundraising and societal impact. 

We devised a multi-channel campaign that highlighted the importance of contributions while also connecting individuals to mental health services. 

Through an innovative, human-centered social media strategy and bold crowdfunding initiative, we linked donors with vital behavioral health services and exceeded our fundraising goal, substantially increasing access to essential services.

This approach aligned giving efforts with meaningful outcomes that serve the mission and those in need.



“Through investing in GBC, we completely reworked our Colorado Gives Day campaign, resulting in a 54% increase over last year's revenue, increased engagement, and a new way to connect community to our services.

Her perspective, ideas, and knowledge has been invaluable as we transition and grow as an organization.”

Kelsey Parker
Director of Philanthropy, Jefferson Center
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